Inside Hooper's Store - Sesame Street

For Parents

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What's really on the shelves of Hooper's store? Whenever there's a guest on the set, Sesame Street staff always takes time to show them the inside of Hooper's Store. Not everyone gets to see what's on those shelves! From a distance, they appear to be familiar name-brand items; but take a closer look.

Inside View

Hooper's Store, once owned by the late and legendary Mr. Hooper, is a fixture on the Street. The show cameras never get close enough to read the labels on what's inside, so get ready for your inside view!

Spudley's Potatoes

Spudley's Potatoes—yum! Sesame Street can't show any "real" labels on the show, so the art department must get creative in making them.

For the Birds!

Big Bird's favorite—birdseed snacks! Did you know Bird Bird stands at a height of 8-foot-2?

Sonia's Secret

Sonia's Toaster Brand Breadcrumbs are a reference to a time when Sonia Manzano, who plays Maria on the show, used to fix toasters.

Glup-It Cups

Bet you haven't seen these in a "real" supermarket!

No-logo Cruisers

"The art department guys are really funny," show writer Annie Evans says. "They have a great time coming up with these things!"

Goober Face Baby Food

Not your normal store brand!

Cram and Slam

Instead of Spam, Hooper's Store sells Cram and Slam. In cans. "Now scram!" Oscar the Grouch says.

Mad Magazines

Even the magazines have to be made up. Here we have Ducky Time, a favorite of Ernie's, and Parrot's Review, a favorite of Big Bird's.

Extra! Extra!

Newspapers and their headlines also need to be created. Here we see the Sesame Street Daily's headline, "Rock Wins: Paper and Scissors Bummed." Never a dull news day on Sesame Street!

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